NAA Marketing Competition

Celebrating the Best in Auction Industry Marketing

Every great auction deserves great marketing.

The NAA Marketing Competition recognizes the auction professionals pushing the industry forward through creativity, strategy, storytelling, and results-driven promotion. From standout photography and social media campaigns to email marketing, video production, branding, and beyond, these finalists represent some of the best marketing work happening in the auction industry today.

From legacy auction companies to rising marketers changing the game, this year’s finalists showcase the innovation, energy, and creativity shaping the future of the auction industry.

Finalists will be recognized during the 77th International Auctioneers Conference & Show in San Antonio, Texas, with winners announced live on Thursday, July 16, at 11:00 AM on the main stage.

Finalists have been randomized below. Congratulations to the 2026 finalists!

Email Campaign | Real Estate

• Kaleb Hurley – Hurley Real Estate & Auction
• Rusty Lane – South Auction
• Russell Harmeyer – Halderman Real Estate

Paid Social Media Advertisements | Commercial Assets

• Dennis Biliske – Resource Auction
• Seth Cable – Equip-Bid Auctions
• Theresa Arroyo – Auction Masters
• Matt Hurley – Hurley Real Estate & Auction

Paid Social Media Advertisements | Personal Assets

• James Weigl – Blue Box Auction Gallery
• Kaleb Hurley – Hurley Real Estate & Auction
• Megan McCurdy Niedens – McCurdy Real Estate & Auction
• Chase VanHeel – Steffes Group, Inc.

Paid Social Media Advertisements | Real Estate

• Trey Perman – J.P. King Auction Company
• Matt Hurley – Hurley Real Estate & Auction

Photography | Auction Crowd

• Bryce Payne – Steffes Group, Inc.
• Russell Harmeyer – Halderman Real Estate
• Phillip Traylor – Phillip Traylor Auctions & Land
• Grant Bussey – Bussey Bros. Auctioneers

Photography | Auction Lots

• Heather Charleston-Finley – Krueckeburg Auction & Realty
• Chris Schuch – Richmond Auctions
• Nicole Pruitt – TriStar Auction Group, LLC.
• Heather Charleston-Finley – Krueckeburg Auction & Realty

Photography | Auctioneer In Action, Auction Team, Behind The Scenes

• Bryce Hansen – Hansen Auction Group
• Bryce Payne – Steffes Group, Inc.
• Matt Hurley – Hurley Real Estate & Auction
• Jaci Pitts – Four13 Auction Services

Photography | Buyer Excited About Purchase, Fun At Auction

• Barbara Bonnette – Bonnette Auctions
• Matt Hurley – Hurley Real Estate & Auction
• Nic Smock – Don Smock Auction Co., Inc.
• Nic Smock – Don Smock Auction Co., Inc.

Photography | Creative Photography

• Chad Metzger – Metzger Property Services, LLC
• Kaleb Hurley – Hurley Real Estate & Auction
• Phillip Traylor – Phillip Traylor Auctions & Land
• Orrin Bussey – Bussey Bros. Auctioneers

Photography | Real Estate

• Isaac Klingman – McCurdy Real Estate & Auction
• Jake Brown – Trophy Properties And Auction
• Braden McCurdy – McCurdy Real Estate & Auction
• Megan McCurdy Niedens – McCurdy Real Estate & Auction

Podcast

• Larry Garafola – Unovance Global

Postcards | Commercial Assets

• Bryce Hansen – Hansen Auction Group
• Rusty Lane – South Auction
• Seth Cable – Equip-Bid Auctions
• Matt Hurley – Hurley Real Estate & Auction

Postcards | Personal Assets

• Mike Schultz – Schultz Auctioneers
• Matt Hurley – Hurley Real Estate & Auction
• David Kaufman – Kaufman Realty & Auctions
• Joy Hart – Richmond Auctions

Postcards | Real Estate

• James Weigl – Blue Box Auction Gallery
• Jesse Meyer – Peoples Company
• Chad Metzger – Metzger Property Services, LLC
• Isaac Klingman – McCurdy Real Estate & Auction

Short Form Video for Social Media

• Bryce Payne – Steffes Group, Inc.
• Leigh Brown – One Community Real Estate
• Nicole Pruitt – TriStar Auction Group, LLC.
• Larry Garafola – Unovance Global

Social Media Campaign

• Jordan Richmond – Richmond Auctions
• Megan McCurdy Niedens – McCurdy Real Estate & Auction
• Scott Miedema – Miedema Asset Management Group
• Matt Hurley – Hurley Real Estate & Auction

Social Media Influencer

• Daniel Pruitt – TriStar Auction Group, LLC.
• Jordan Richmond – Richmond Auctions
• Chip Pearce – Auction by Pearce
• Tamara Carrell – Carrell Auctions

Video | Benefits

• Seth Weiner – Your Rocktioneer
• Keanuu Eraso – Alaska Premier Auctions & Appraisals
• Larry Garafola – Unovance Global

Video | Commercial Assets

• Courtney Buman – Jack Nitz & Associates
• Rusty Lane – South Auction
• Grant Bussey – Bussey Bros. Auctioneers
• Nicole Pruitt – TriStar Auction Group, LLC.

Video | Personal Assets

• Curt Yoder – Kaufman Realty & Auctions
• Joy Hart – Richmond Auctions
• Leon Stoltzfus – PA Auction Center
• Jarrod Hines – Farmer Auctions

Video | Real Estate

• David Whitaker – Whitaker Marketing Group
• Trey Perman – J.P. King Auction Company
• Megan McCurdy Niedens – McCurdy Real Estate & Auction
• Braden McCurdy – McCurdy Real Estate & Auction

Want to compete next year?

The NAA Marketing Competition returns in 2027 with opportunities to showcase your work across dozens of categories celebrating auction industry marketing excellence. Whether you specialize in photography, branding, social media, video, advertising, or campaign strategy, this competition is your chance to put your work in front of industry peers and marketing professionals alike.

We’ll see you next year.

NAA Marketing Competition

Celebrating the Best in Auction Industry Marketing

Campaign of the Year

Brochures | Commercial Assets

Brochures | Personal Assets

Brochures | Real Estate

Company/Self-Promotion | Print

Company/Self-Promotion | Social Media

Company/Self-Promotion | Video

Email Campaign | Commercial Assets

Email Campaign | Personal Assets