Click here to use the new Digital Marketing Summit web app to get all the latest information and see who will be there!

NAA's Digital Marketing Summit

Feb. 24-25, 2020 | The Brown Hotel | Louisville, KY

Marketing an auction well takes skill and determination. While there are many ways to market well, this year’s Spring Summit provides two days of the best education in digitally marketing auctions. You’ll learn the ins and outs of search engine optimization, analyzing social media marketing data and trends, Google and effective targeting, email marketing automation, marketing your brand, and best practices galore! Join (or bring) your fellow auction marketing peers for that next step beyond the basics of digital marketing.

Who should invest in attending this summit?
  • Anyone responsible for approving or making marketing and website decisions for your organization
  • Anyone who does the marketing and website work for your organization

Registration, Hotel, and Travel
You can now register your team at the NAA member price. Click here to learn more. 

Register by January 31 and book your hotel by February 7 for the best prices!

Register here

*To take advantage of team pricing, click here

Bid on an SEO website audit from our keynote speaker!
Keynote Speaker Garry Grant has donated a second website audit and personalized game plan package—a $9,000 value—to be sold by auction during the summit benefiting the National Auctioneers Foundation!

Want to see an example of what you'll get? View abridged example of Grant's 32-page SEO audit of NAA's website

About the Keynote Speaker

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With 22+ years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in critical initiatives and operational responsibilities grounded in information technology and performance management. Garry’s expertise and an esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as SEO Agency of the Year finalist,, Top San Diego SEO Agency for 2016, 2017 and 2018, Entrepreneur Magazine’s 2005 Hot List for the Hottest Internet Property, Inc. 500’s 2007 Honorary award for Fastest-Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and numerous interviews and television appearances.

Garry began his online career in 1993, creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink, and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for many Fortune 500 companies, including SC Johnson, McAfee,, Inc Magazine, IGN, Tacori, LPL Financial, National Kidney Foundation, Anthem Blue Cross, Foxit Software, IEHP, G4 TV, Fuel TV, and Sony.

Schedule of Events

(more details coming soon; subject to change)

Monday, Feb. 24
9 a.m. Welcome & Networking
9:30 a.m. Opening Keynote: SEO, Content, and Rankings | Garry Grant
11:15 a.m. Work Smarter, Not Harder: Marketing Online Auctions in the New Decade | Russell Hilk, CAI, AMM, GPPA; Erik Rasmus, CAI, AMM
12:15 a.m. Lunch
1:15 p.m. Tech-Byte Ignite-Style Sessions | Sarah Boss, AMM, CES; Philip R. Gableman, CAI, AMM, GPPA; Ambra Nicole Walker, AMM; Erik Rasmus, CAI, AMM
2 p.m. Creating and Segmenting Your Client Lists to Boost Your Marketing | Jason R. Roske, CAI
3:15 p.m. Data Analyzation: The Secret Sauce for Successful Social Media Marketing | Sarah Boss, AMM, CES
4:15 p.m. Increasing Efficiency, Leads and Sales with Email Marketing Automation | Michael Grimm
5:15 p.m. Roundtable Discussions & Sponsor Reception
Tuesday, Feb. 25
8:30 a.m. A Step-by-Step Guide to Google Marketing and Targeting | Billie Jo Schultz, CAI, AMM; Ambra Nicole Walker, AMM
10:15 a.m. Advanced Tracking Features of Google Analytics for Effective Marketing | John D. Schultz, AMM
11:15 a.m. You Are Your Brand: Branding for Business Development | Donovan Tinsley
12:15 p.m. Lunch
1:15 p.m. Closing Keynote: Site Speed, Tools & Tracking | Garry Grant
3 p.m. Adjourn

Download the PDF schedule

Digital Marketing Summit Committee

Sherm Hostetter, Jr., CAI, AARE, BAS, CES, GPPA – Co-Chair
Erik Rasmus, CAI, AMM – Co-Chair
 Kathy Packard, CAI
Billie Jo Schultz, CAI, AMM
Sarah Boss, AMM, CES
Donovan Tinsley