Using Video and Social Media to Own Your Market

Speaker: Jerry Potter

Social Media is an incredible way for you to be as busy as your calendar will allow, but auctioneers don’t have the time or desire to be creating and posting content for 20+ hours per week.

Learn about what to post because it’s not what most auctioneers think. See a lesser known way to stay top-of-mind so you get way more referrals. Then understand how to take advantage of short form videos (Facebook & Instagram Reels, TikTok Videos, YouTube Shorts) to reach thousands of potential clients with less than 20 minutes of work per week.You’ll walk away from this session with a clear plan for marketing your business with video and on social media. 

Upon completing this session, you will be able to:
     1. Manage Social Media Accounts That Trigger Visitors To Become Clients Quickly
     2. Post Exactly What Potential Clients Need To See So They Can’t Wait To Sign A Contract
     3. Stay Top Of Mind As “The Great Auctioneer People Know” To Easily Triple Referrals
     4. Reach Thousands Of Potential Clients Using Short Form Videos

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Benefit Auction Summit Task Force
Seth Weiner, BAS, Chair
Sara Rose Bytnar, CAI, AARE, AMM, BAS  (El Trustee)
Johnny Bravo, BAS
Patrick Desmond, BAS
Nelson Jay, BAS
TiWanna Kenney, BAS
Marci Martinez, BAS, CAS
Zan Aufderheide