NAA's Digital Marketing Summit 2020

Work Smarter, Not Harder: Marketing Online Auctions in the New Decade
Using today’s technology, apps, and ideas can increase your productivity and profitability. In this session you will learn best practices for marketing your online auctions to effectively reach and engage both your buyers and sellers. Use the industry’s tools to your advantage to keep the process simple and profitable while looking like a rock star doing it.

Upon completing this session, you will be able to:

  1. Promote your business model with both buyers and sellers
  2. Effectively communicate with both buyers and sellers
  3. Create a lasting and personable company voice
  4. Create a modern day online community

Speaker: Russell Hilk, CAI, AMM, GPPA; Erik Rasmus, CAI, AMM



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