NAA's Digital Marketing Summit 2020

Opening Keynote: SEO, Content, and Rankings
Hear how a few key changes can transform your digital marketing from keynote Garry Grant, search engine optimization and Internet marketing expert.

SEO 101 – The Foundation For Success
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand through non-paid (also known as "organic") search engine results. In this session, we will cut through the confusion and give you facts that you can immediately use to help your online visibility. If you don't have a solid foundation, your efforts will never transition into results.
 
Local vs National Rankings.
What is the difference between local rankings and national rankings? We will be discussing the difference and why you need to think differently regarding a local vs. a national campaign. One major difference between national and local SEO is the types of keywords you target and attempt to rank for in the search engines. We will go over schema, its benefits, and why it’s critical to implement.
 
Content is King – Content Amplification
You have most likely heard the saying, "content is king," but what you haven't been told is what type of content you should be creating, how much time you should spend creating it, and most importantly, what you need to know to get it visible. You need to determine what your goals are and create content that will engage visitors and convert their visits into sales.
 
Factors that Affect Your Rankings
Did you know that there are over 600+ scoring signals that affect your rankings? We are going to cover some of the most important factors to increasing your visibility.


Speaker: Garry Grant, CEO | SEO Inc.




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