Digital Marketing Summit

February 19-20, 2024  

Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best, in-person education in digitally marketing auctions, auction businesses, and auction services. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this summit!

Who should invest in attending the Digital Marketing Summit?

  • The Digital Marketing Summit is designed for auction industry professionals who are responsible for planning and executing digital marketing strategies.
  • Ideal attendees will have a solid foundational knowledge of current digital marketing best practices and are looking to take their skills to the next level.
  • The summit content is geared towards intermediate to advanced digital marketers who are ready to learn actionable strategies to improve their online presence, analyze digital marketing data, and stay on top of the latest trends and technologies. 



Download the PDF registration form.   

Schedule of Events

Subject to change. Check back for updated program and speaker information. Access the Summit Resource Center for online resources (available about a week before summit, must be signed in and registered to access).

Mon., Feb.19
8:00 a.m. Coffee & Conversation
  8:45 a.m.  Welcome | The Psychology of Marketing
Speaker: Lauren Shippy
  9:45 a.m.  Break 
  10:00 a.m.  Smarter Digital Marketing for Businesses Great and Small
Speaker: Nick Westergaard
  11:30 a.m.  Lunch (Meal Provided)
1:00 p.m. 5 SEO Techniques to Get on the First Page of Google
Speaker: Ambra Walker
  2:00 p.m.  Mastering Google 2024: The Future of Ads, Analytics, and AI - Part 1
Speaker: John Schultz, AMM
  3:00 p.m.  Break 
  3:15 p.m.  Mastering Google 2024: The Future of Ads, Analytics, and AI - Part 2
Speaker: John Schultz, AMM
  5:00 p.m. Reception
Tues., Feb. 20
   8:00 a.m.  Coffee & Conversation
8:30 a.m. Welcome | How to Build a Content Brand Now
Speaker: Nick Westergaard
  9:30 a.m.  Break 
  9:45 a.m.  50 Ways to Quickly Repurpose Any Content with AI Tools 
Speaker: Holly Meyer Lucas
10:45 a.m. Revolutionizing the Auction Industry: An AI Efficiency and Strategy Panel
Moderator: John Schultz, AMM   
Panelists: Charissa Bires ; Brooke Gillespie, AMM ; and Todd Keefover, AMM
  11:45 a.m.  Lunch (Meal Provided)
  1:00 p.m.  Developing Impactful Brand Videos
Speaker: Todd Keefover, AMM
  2:00 p.m.  Break
  2:15 p.m.  How to Reel and TikTok
Speaker: Daniela Schrittenlocher
  3:15 p.m.  Day 2 Speaker Takeaway Discussion
Panelists: Daniela Schrittenlocher, Lauren Shippy, and Holly Meyer Lucas
3:45 p.m. Adjourn

No content found

No content found

No content found

No content found

Digital Marketing Summit Task Force

Ethan Vick, AMM - Chair
Brooke Gillespie, AMM - Vice Chair
Sara Rose Bytnar, CAI, AARE, AMM, BAS - EI Trustee
Charissa Bires
Dan Newman, AMM, BAS
Jean Roberts
Alli Sacket