Text Marketing: A Highly Effective Way to Increase Bidder Registrations for Your Auctions

Speaker: Chris Rasmus, CAI, AMM

Many of us spend bundles of money on digital marketing trying to attract new bidders to our auctions, but what percentage of your buyers are already known to you? Do you commit a proportionate amount of resources into getting your marketplace to attend your next auction? In this session, learn more about how text marketing is an extremely effective marketing tool which reinforces brand loyalty and dramatically increases buyer registrations.

Upon completing this session, you will be able to:
     1. Contrast the benefits and limitations of text marketing
     2. Differentiate between service providers and marketing cost
     3. Determine how to build your marketing lists and manage campaigns to avoid buyer
     4. Identify strategies for successful brand management, customer communication and

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM