Style Guide and Brand Workshop

So many details go into curating the perfect style guide. Whether you have an established brand and style guide or just beginning them, this workshop will highlight important aspects of a style guide to boost your brand. Join these subject matter experts for a series of sessions and activities that will both teach you the concept and lead you in practicing and applying it to your brand!

Creating a Brand That Stands Out--Voice & Tone

Speaker: Hope Buckner
In a crowded market, it’s so important to stand out. This session will dive into how voice and tone impact your brand and how you can differentiate yourself and your brand from the rest. We’ll spend time focusing on writing—the words you use in all settings—and examine how these words tell a story. The truth is that every—word—matters. We'll consider this in the context of your brand. Come prepared to examine your brand’s story together…and dream a little, too! 
Upon completing this session, you will be able to:
     1. Describe how voice and tone impact your brand
     2. Explain the importance of writing and the truth that every—word—counts.
     3. Practice storytelling by examining your own story and determine how it can be better told. 
     4. Implement how to write for your intended audience and work toward developing voice and tone in your
          writing/materials that will land with your audiences.

Marketing That Converts to Action
Speaker: Hope Buckner
There are so many marketing strategies that are available to business leaders today—from paid social media engagement to earned media placements--sponsored content to podcasting. The opportunities are endless. But how can you be confident your messaging and tactics will lead to action from your audience? This is where the real strategy comes in. This session will focus on how leaders can work toward marketing efforts that will convert to their desired action—whatever that action may be. Join us! 

Upon completing this session, you will be able to:
     1. Develop marketing strategies that convert to action
     2. Determine how to best engage your audiences in a way that will lead to action
     3. Experiment with aligning marketing strategies with unique business goals
     4. Strategize how to put this best practice conversation to work for your own business, goals and marketing efforts

How to Keep Your Photo and Video Process Simple
Speaker: Jeff Bush
Creating quality digital content that aligns with your brand can seem overwhelming, but it doesn’t have to be. You don’t have to be a professional photographer to take beautiful photos that make your brand stand out. In this session, learn about tools and tricks that can help simplify the way you approach taking photos and videos.

Upon completing this session, you will be able to:
     1. Apply the strategies of a seasoned photographer
     2. Confidently use your choice photo/video equipment
     3. Investigate ways to improve your skills and the content you produce for your brand

Style Guide and Brand Workshop: Moderated Discussion
Moderator: Sara Rose Bytnar, CAI, AARE, AMM, BAS
Wrap things up in a moderated discussion with our experts on style guides and branding. You will see how all the elements come together and walk out with the start of or additions to your own style guide.

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM