Increasing Online Engagement through Professional Online Checkout Experience

Speaker: Dan Pennington
Sponsored by: 
Auction Technology Group (ATG)

Dan Pennington, SVP at Auction Technology Group, will speak to how the online checkout experience can materially impact buyer confidence and therefore auction house profitability. Hear how auction platforms currently handle online payments; what auction buyers expect from their online checkout experience in 2023; and what tools and technologies are open to auctioneers to augment their online checkout experience.

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM