Develop a SEO-Friendly Content Strategy

Speaker: Lexi Grafe

Search Engine Optimization (SEO) is the most valuable and cost-effective marketing tool for auctioneers. In this practical workshop, we walk through a step-by-step guide to developing a content strategy for your website and how to take advantage of the new opportunities presented by AI software that automatically generates content. By attending, you’ll gain a deeper understanding of how to effectively incorporate SEO into your digital marketing strategies and successfully drive new customers to your website.

Upon completing this session, you will be able to:
     1.  Implement the core pillars of effective long-term content strategy
     2. Conduct keyword research to optimize new and existing website content
     3. Relate the implications of AI generated content on SEO
     4. Develop a successful organic search strategy to elevate your rankings in Google



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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM