How to Market Difficult Assets when Social Media Isn't Always the Answer

Moderators: Sara Rose Bytnar, CAI, AARE, AMM, BAS ; Ethan Vick, AMM

We all know Social Media has been the catch-all answer when asked, "How do I market my assets coming up for auction?"  What happens when social media isn’t a viable option for the assets you are bringing to market?  This session is your opportunity to discuss how to market difficult assets from Real Estate to Firearms. We will discuss possible marketing strategies for barriers such as targeting restrictions, using the MLS, social media limitations, narrow markets, other selling methods, and more. Share your ideas and what you've found successful and hear new ideas from each other on what works best!

Upon completing this session, you will be able to:

  1.  Identify some of the barriers to marketing difficult assets
  2. Identify marketing strategies for specific difficult asset types

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM