Google Universal Analytics: It's All Over July 1 - A GA4 Workshop

Speaker: John Schultz, AMM

On July 1, 2023, standard Universal Analytics properties will stop processing traffic. To ensure you don’t get left behind with Universal Analytics, you must prepare to use Google Analytics 4 going forward. Bring your laptop and get ready to get into it!

In this hands-on workshop, learn how Google Analytics 4 provides deeper insights, better data accuracy, and access to more powerful features. You will explore the tools GA4 has to offer that help you understand customer behavior, measure and monitor the success of your campaigns, and gain insights into your website traffic.

Upon completing this workshop, you will be able to:

  1. Describe the difference between Universal Analytics and Google Analytics 4
  2. Migrate Universal Analytics to Google Analytics 4
  3. Define Google Analytics 4 terminology and methodology
  4. Setup conversion tracking using Google Analytics 4

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM