Speaker: John Schultz, AMM On July 1, 2023, standard Universal Analytics properties will stop processing traffic. To ensure you don’t get left behind with Universal Analytics, you must prepare to use Google Analytics 4 going forward. Bring your laptop and get ready to get into it! In this hands-on workshop, learn how Google Analytics 4 provides deeper insights, better data accuracy, and access to more powerful features. You will explore the tools GA4 has to offer that help you understand customer behavior, measure and monitor the success of your campaigns, and gain insights into your website traffic. Upon completing this workshop, you will be able to:
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IN-PERSON-ONLY EVENT
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Billie Jo Schultz, CAI, AMM – Chair Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair Kyle Geurkink, AMM Brooke Gillespie, AMM Andrew Imholte, AMM, BAS Ethan Vick, AMM