Building Trust and Brand Recognition in a New Market

Speaker: Alex Bourland

Building or expanding into a new market is both exciting and terrifying. This session provides actionable and effective methods to do so! How do you effectively analyze a new market when considering opening a new auction company or expanding an existing one? How do you build trust and brand recognition in a new market? Come explore creative methods to accomplish all this and discuss how to build a robust sales team and referral network without any overhead or liability. 

 Upon completing this session, you will be able to:
     1. Explain how to analyze a new market and your role in that market
     2. Identify key adaptations to your business model and branding
     3. Plan how to build trust and brand recognition in a new market
     4. Explain how to assemble a robust sales force and referral network, without overhead and liability

Return to schedule

Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM