Speaker: Alex Bourland
Building or expanding into a new market is both exciting and terrifying. This session provides actionable and effective methods to do so! How do you effectively analyze a new market when considering opening a new auction company or expanding an existing one? How do you build trust and brand recognition in a new market? Come explore creative methods to accomplish all this and discuss how to build a robust sales team and referral network without any overhead or liability.
Upon completing this session, you will be able to:
1. Explain how to analyze a new market and your role in that market
2. Identify key adaptations to your business model and branding
3. Plan how to build trust and brand recognition in a new market
4. Explain how to assemble a robust sales force and referral network, without overhead and liability
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Click here to download the PDF registration form.
Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM