Creating a Content Marketing Strategy That Works

Speaker: Chandler Lyles

Are you feeling overwhelmed by the endless options for marketing your business? Facebook ads, radio spots, billboards, it's enough to make your head spin! In this session, you will be guided  through the madness. You will be shown how to create a content marketing strategy that's just right for you, your business, and your budget.

Upon completing this session, you will be able to:
     1. Describe what a 360-degree marketing plan is and where content marketing fits in
     2. Identify how to plan content forever
     3. Explain what engaging content looks like and how to tell a story
     4. Identify where to publish your content for maximum impact

Return to schedule

Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM