Speaker: Chandler Lyles Are you feeling overwhelmed by the endless options for marketing your business? Facebook ads, radio spots, billboards, it's enough to make your head spin! In this session, you will be guided through the madness. You will be shown how to create a content marketing strategy that's just right for you, your business, and your budget. Upon completing this session, you will be able to: 1. Describe what a 360-degree marketing plan is and where content marketing fits in 2. Identify how to plan content forever 3. Explain what engaging content looks like and how to tell a story 4. Identify where to publish your content for maximum impact
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IN-PERSON-ONLY EVENT
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Billie Jo Schultz, CAI, AMM – Chair Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair Kyle Geurkink, AMM Brooke Gillespie, AMM Andrew Imholte, AMM, BAS Ethan Vick, AMM