NAA's Digital Marketing Summit - Hybrid Event

Feb. 21-22, 2022 


Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best education—either in-person or virtually—in digitally marketing auctions and auction businesses. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this hybrid summit! But if you do have to miss it, register anyway and get access to the recorded sessions on demand!

Schedule of Events

Subject to change. Check back for updated information. 

Monday, Feb.21 Central Time
8:00 a.m. Coffee & Conversation (in-person and virtual)
8:30 a.m. Welcome (in-person and virtual)
Summit Task Force; NAA Leadership
8:45 a.m. How Choice, Marketing, and Human Nature Affect Your Business  (in-person and virtual)
Speaker: Matthew Willcox
10:00 a.m. Break
10:15 a.m. Marketing on "Other" Social Media Platforms  (in-person and virtual) 
Speakers: Micah Brookshear; Chloe Beth Armstrong
11:15 a.m. Lunch Break
12:15 p.m. Not Just Auctions: Marketing Your Auction Business  (in-person and virtual)
Speaker: Sara M. Rose Bytnar, CAI, AARE, AMM, BAS
1:15 p.m. Break
1:30 p.m. RACE to Success: An SEO Framework to WIN at Digital Marketing  (in-person and virtual)
Speaker: Marcela De Vivo
   2:30 p.m.  Break
2:45 p.m. Google Ads Marketing: Benefits, Limitations, and Automations  (in-person and virtual)
Speaker: Billie Jo Schultz, CAI, AMM
3:45 p.m. Break
4:00 p.m. Battle Rhythm Planning for the Marketing Executive  (in-person and virtual)
Panelists: Joshua CulpPhilip R. Gableman, CIA, AMM, GPPA; David HartTimothy W. Mast, CAI, AARE
Moderator: Jason Ray Deel, CAI, GPPA
  5:30 p.m. Break
5:45 p.m. Reception (in-person)
Tuesday, Feb.22
8 a.m. Coffee & Conversation (in-person and virtual)
8:30 a.m. Welcome (in-person and virtual)
Summit Task Force
8:45 a.m. Why Budget Matters: Strategies and Tips for a Busy Auction Marketer  (in-person and virtual)
Speaker: Lindsay Doll
10:15 a.m. Break
10:30 a.m. Creating, Maintaining, and Capitalizing on Your Brand  (in-person and virtual)
Speakers: Ray Caruso  and Chris L. Schwartz, CAI, AMM
11:30 a.m. Lunch Break 
12:30 p.m. Using Google Analytics 4 (GA4) to Inform Business Decisions  (in-person and virtual)
Speaker: John D. Schultz, AMM
2:00 p.m. Break
2:15 p.m. The Metaverse: Uncovering What Is Real and What Is Not  (in-person and virtual)
Speaker: Dennis Yu
3:15 p.m. Closing Comments and Adjourn
  3:45 p.m. Virtual Happy Hour (virtual)

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Digital Marketing Summit Task Force

Erik Rasmus, CAI, AMM – Chair
Jason Deel, CAI, GPPA
Stephen LaRaviere
Jacqueline Musser
Billie Jo Schultz, CAI, AMM
Bridget Siler
Liz Wood, AMM