NAA's Digital Marketing Summit 2020

A Step-by-Step Guide to Google Marketing and Targeting

Everyone knows Google is important to digital marketing, but how can you best use it to promote your business and your individual auction events? This session will explain the nuts and bolts of Google Ads, why auction professionals should be using it, and provide a step-by-step guide to set up your own search and display campaigns. Bring your laptop and you could have a campaign ready to promote your next auction event before you leave the summit!

Upon completing this session, you will be able to:

  1. Explain why auction professionals should use Google Ads
  2. Setup a Google search campaign
  3. Setup a Google display campaign
  4. Use Google Ads to promote your business and auction events



Speaker: Billie Jo Schultz, CAI, AMM; Ambra Walker, AMM




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