NAA's Digital Marketing Summit 2020

Advanced Tracking Features of Google Analytics for Effective Marketing

It’s one thing to do marketing and quite another to successfully drive traffic and conversions with your marketing. Finding what works and what doesn’t is the key to getting bidders, buyers, sellers, and other key objectives accomplished. This session will show you how Google Analytics allows you to track media performance, find the data to determine the best performing media, and take your data gathering to the next level with conversion tracking.

Upon completing this session, you will be able to:

  1. Track media performance with Google Analytics
  2. Identify important factors to evaluate media performance
  3. Analyze media performance to determined best performers
  4. Describe where and how to setup conversion tracking


Speaker: John D. Schultz, AMM




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