NAA's Digital Marketing Summit 2020
Increasing Efficiency, Leads, and Sales with Email Marketing Automation
Email Marketing Automation is all about freeing up some of your time, generating new leads (bidders & sellers), and increasing total sales. It makes use of special tools to deliver a pre-written sequence of emails based on certain actions people take. It is a wonderful way to deliver consistent and impactful marketing. But how do you know which kind of sequences to send people and what to say in them, or how to build the automations? In this session you’ll learn the answer to those questions and more. We’ll cover the core concepts of email marketing automation, demonstrate how to get started, and share some great resources to help you along the way.
Upon completing this session, you will be able to:
1. Setup an automated email marketing campaign
2. Determine which types of email sequences are right for you
3. Communicate a consistent message to new prospective sellers
4. Get more buyers to your sales
Speaker: Michael Grimm
Thank you to our session sponsor, Poor Jellyfish Marketing Agency!
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