NAA's Digital Marketing Summit 2020

Creating and Segmenting Your Client Lists to Boost Your Marketing
In today’s market, segmenting your buyers and sellers is not just a good practice, it’s an essential practice. In this session you’ll learn how to create and segment your own client lists or how to identify good third-party solution options. We will discuss researching potential client info (demographics, consumer and business data, etc.) and segmenting buyers and sellers. You will walk away knowing how to create your own lists and how to best use the lists once you have them.

Upon completing this session, you will be able to:
1. Conduct practical database research on potential clients
2. Create your own client lists with confidence
3. Segment your client lists in different ways
4. Describe how these practices benefit your organization


Speakers: Jason R. Roske, CAI

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