Unlocking Potential:  Boost Your Online Auction Business with Social Media

Speaker: Andy O'Hanlon, CAI
Social media can be a powerful tool for businesses in the auction industry to generate leads. Each social media platform has different strengths and user demographics, and it's important to consider which one aligns best with your business. Learn advanced lead generation techniques using TikTok, Instagram, LinkedIn, and Facebook, and how they can be used effectively to generate leads for online auctions. Lead generation on social media should not only focus on marketing but also on creating engaging and informative content that showcase business products or services. Choose the social media platform that aligns best with your target audience and offerings to effectively generate leads for your online auctions.

Upon completing this session, you will be able to:
     1. Describe what a 360 degree marketing plan looks like and where content marketing
          fits in
     2. Identify how to plan content forever
     3. Describe what engaging content looks like and how to tell a story
     4. Identify where to publish your content for maximum impact

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Must be a current CAI designation holder to register.

CAI Next Task Force

Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA - Co-Chair
Erik Rasmus, CAI, AMM - Co-Chair
Ken "Whitey" Mason, CAI - CAI Committee
Peter Gehres, CAI, CAS, CES
Bryce Hansen, CAI
David Hudgins, CAI, AARE
Kathy Packard, CAI