Reputation Matters: It's More Than Just Your Brand

Speaker: T. Kyle Swicegood, CAI, BAS, GPPA

Establishing a good reputation is key to long-term business success - both person-to-person and digitally. This session will share case studies for businesses that excel at creating and managing reputation. You’ll walk away with strategies to create and manage your own good reputation. Is your brand your only reputation?

Upon completing this session, you will be able to:
     1. Assess your reputation
     2. Create a drip campaign as it relates to reputation
     3. Compare and contrast brand versus reputation

Return to schedule

Register now

Must be a current CAI designation holder to register.

CAI Next Task Force

Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA - Co-Chair
Erik Rasmus, CAI, AMM - Co-Chair
Ken "Whitey" Mason, CAI - CAI Committee
Peter Gehres, CAI, CAS, CES
Bryce Hansen, CAI
David Hudgins, CAI, AARE
Kathy Packard, CAI