Speaker: T. Kyle Swicegood, CAI, BAS, GPPA Establishing a good reputation is key to long-term business success - both person-to-person and digitally. This session will share case studies for businesses that excel at creating and managing reputation. You’ll walk away with strategies to create and manage your own good reputation. Is your brand your only reputation? Upon completing this session, you will be able to: 1. Assess your reputation 2. Create a drip campaign as it relates to reputation 3. Compare and contrast brand versus reputation
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Must be a current CAI designation holder to register.
Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA - Co-Chair Erik Rasmus, CAI, AMM - Co-Chair Ken "Whitey" Mason, CAI - CAI Committee Peter Gehres, CAI, CAS, CES Bryce Hansen, CAI David Hudgins, CAI, AARE Kathy Packard, CAI