Build Prospecting Systems to Generate New Leads

Speaker: Jason Deel, CAI, GPPA

Generating leads is crucial for small business owners. By using various lead generation techniques, you can effectively reach your target audience, build brand awareness, and establish your business as a reliable solution for your customers' needs. This essential strategy can also help overcome common challenges such as limited budget, low brand recognition, and intense competition. In this presentation you will learn specific tactics on how to get your next lead and begin to build a system that’s scalable to grow your business. With the right approach, generating leads can provide a sustainable source of growth for small businesses and help you achieve long-term success.

Upon completing this session, you will be able to:
     1. Identify what’s most important for content creation
     2. Identify the top 3 platforms to use every single day
     3. Describe why perspective and consumer behavior matter
     4. Identify paid advertising options
     5. Describe the importance of artificial intelligence (AI)

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Must be a current CAI designation holder to register.

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Erik Rasmus, CAI, AMM - Co-Chair
Ken "Whitey" Mason, CAI - CAI Committee
Peter Gehres, CAI, CAS, CES
Bryce Hansen, CAI
David Hudgins, CAI, AARE
Kathy Packard, CAI