Applying the "Chick-Fil-A Experience" to Your Auction Business

Moderators: David Hudgins, CAI, AARE ; Ken "Whitey" Mason, CAI

There is more to Chick-fil-A than one breaded chicken breast, two pieces of white bread, and two pickles. The "Chick-Fil-A Experience" entices customer loyalty and provides stellar customer service. What opportunities exist in the auction process and in your auction business to create that Chick-Fil-A-like experience? We’ll start with an exercise to identify new and innovative opportunities. And by the end, everyone will have participated in the design of a re-created auction business model patterned after the "Chick-Fil-A Experience."

Upon completing this session, you will be able to:
     1. Identify key elements to a successful business model
     2. Compare and contrast innovative business practices
     3. Demonstrate leadership traits in team-building and problem-solving
     4. Present a new auction business model focused on brand development

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Must be a current CAI designation holder to register.

CAI Next Task Force

Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA - Co-Chair
Erik Rasmus, CAI, AMM - Co-Chair
Ken "Whitey" Mason, CAI - CAI Committee
Peter Gehres, CAI, CAS, CES
Bryce Hansen, CAI
David Hudgins, CAI, AARE
Kathy Packard, CAI