Building a Memorable Brand That Will Lead to Results!
Speaker: Hope Buckner
In a crowded market, it’s essential to stand out. But how? You can develop a memorable brand that engages customers in a meaningful way…and leads to results. This session will dive into branding best practices and allow you to examine how you can differentiate yourself and your brand from those around you. You will spend time considering multiple aspects of branding—from style guidelines to brand storytelling. Come prepared to examine your brand’s story…and dream a little, too!
Upon completing this session, you will be able to:
1. Describe the importance of branding best practices and apply these learnings to your own organization and brand
2. Examine your brand and consider how you can better brand your organization (and tell your story)
3. Practice storytelling by examining your own and then determine how it can be improved (and be even more memorable)
4. Put it to practice by applying lessons learned to your own brand, walking away with next steps that can immediately be implemented to improve your brand story and assets
Community of Practice: 
Marketing & Management
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