Charting New Waters with "Blue Ocean" Techniques

Speaker: David Whitaker, CAI; Chris Rasmus, CAI, AMM
Moderator: Stephen LeRaviere

Are you tired of competing with other companies in the same market? In this interview format session, industry leaders will discuss topics similar to the philosophy in the best selling book Blue Ocean Strategy by Chan Kim and Renée Mauborgne. See what these leaders are doing to create new uncontested space in their market. In this session, you will get tips on how to think differently than your competition and expand your business into new areas.

Upon completing this session, you will be able to:
     1. Identify undisputed markets
     2. Identify ways to add extra value to your customers
     3. Determine how to separate yourself from your competition

Community of Practice:  General Interest

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Thursday, July 20
1 - 2 p.m.


Automobile Alley A-B