Have Guns; Will Sell—Navigating Today's Firearm Markets 

Speaker: Richard Branch, CAI

It can be challenging to navigate the ever-changing cultural and regulatory requirements surrounding the marketing of firearms. This session will help you to see the ins and outs of the firearm industry while you search for potential customers. You might even come away with insider tricks to successfully maneuver through the firearms marketplace.

Upon completing this session, you will be able to:
     1. Review the broad scope of the firearms industry (in general) & how you  fit in
     2. Outline how to discover prospective clients/customers
     3. Explain your role in compliance (cultural and regulatory)
     4. Determine helpful tips/tricks for your marketplace presence within the firearms industry

Community of Practice:  Marketing Management
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Friday, July 21
9 a.m. - 9:45 a.m.