General Session

Charting the Course through Demographic Change

By: Kenneth W. Gronbach

Come explore the common sense, but very counter-intuitive and fascinating realm of demography. Let Ken Gronbach bring you into his world of counting people. Ken is a marketer who has immersed himself in nineteen years of proprietary demographic research. His understanding of worldwide demographics, fertility, migration, aging, immigration and dying have enabled him to forecast societal, political, economic, cultural and commercial phenomena with uncanny accuracy. What nations are demographically doomed? How will the workforces change? What is the future of communications? Will big data change marketing and branding forever? What is the fate of mass media? Learn this and more from Ken Gronbach’s presentation. Don’t miss it!