Using Demographic Data in Your Marketing Strategies

Speaker: Billie Jo Schultz, CAI, AMM

You have developed your marketing strategy, and now you need to get it out to the right audience. Utilizing demographic data will help you fine tune the audience you are targeting to maximize your marketing dollars. This session will demonstrate how to research and pull targeted database lists as well as how you can use the lists for direct mail, email, Facebook, Google and more.

Upon completing this session, you will be able to:
- Navigate a database
- Pull a targeted list
- Use a targeted list in print and digital marketing

Community of Practice:   Marketing & Management
Viewing format: In-person only

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