SEO Masterclass: Improving Your Position Ranking

Speaker: Craig Rhode

Being ranked #1 on Google is a huge advantage. During this search engine optimization (SEO) masterclass, you will learn the exact steps you need to take to work toward that #1 position. This workshop will address keyword research, ranking factors, site structure, content, technical SEO, and link building. You may even have an opportunity to volunteer your site for a real-time diagnosis of improvement opportunities! You will walk away with actionable steps you can take to improve your site optimization.

Upon completing this session, you will be able to:

• Determine what set of SEO tools are best for your needs
• Make a custom plan to improve your chances of a #1 raking
• List current SEO best practices to apply to your website
• Explain how to prioritize investments in your website

Community of Practice:  Marketing & Management
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