What Every Fundraiser Can do to Stop Falling Donor Retention Rates

Speaker: Steven Shattuck

One of the hottest topics of discussion in the nonprofit sector is ‘donor retention.’ But what does that mean, and why is it important to you? Using the Fundraising Effectiveness Project research on donor loyalty and attrition, this session will explore the causes of poor donor retention rates and reasons why donors stay loyal. You will also walk away with practical ideas for improvement based on research conducted in the field.

Upon completing this session, you will be able to:

  • Summarize current research on donor loyalty and attrition
  • Explain how an increase or decrease in retention affects revenue and donor lifetime value
  • Identify data management strategies to enable effective donor communications
  • Describe automation best practices for digital donations

Community of Practice:   Benefit Auctions
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Friday, July 16
10-11:30 a.m.

Lakeshore Ballroom