Knowing how consumers process information and make decisions is one of the most fundamental elements to a successful business model. Consumers are influenced and motivated by myriad of internal and external factors that serve to elevate business-to-consumer relationships and inevitably help any business entity succeed. Consumers are constantly evolving – both personally and as dictated by the environments around them – and it is our job to keep up! This session will share current trends in consumer behavior and how your business may leverage this knowledge to enhance your marketing tactics and improve your marketing outcomes. Learn more