Conference & Show 2020 moves to virtual format

Important exhibitor and sponsor updates: 

Why was this event turned into a virtual event instead of being hosted in San Diego, California?

The COVID-19 crisis has made hosting an in-person event implausible. With regulations in California unknown at this time, and your health and safety of utmost importance to us, the NAA Board of Directors made the decision to go virtual in order to deliver the most value to Conference & Show attendees.

Is it too late to register for the C&S virtual conference as an exhibitor?

There is still time! If you were not previously registered, you may register as a virtual conference exhibitor through June 30, 2020. Can I still sponsor the C&S virtual conference? What opportunities are available? Sponsorship opportunities are available and will remain open through June 30, 2020. If you are a current exhibitor, opportunities will be discussed during your one-on-one conference call with the NAA’s Trade Show Manager. These calls will be scheduled between May 18 - May 29, 2020. If you are not currently registered, please visit the exhibitor tab on for more information or contact the NAA’s Trade Show Manager, Adam Kenne, at

I previously canceled my exhibitor registration. Can I register again?

Yes, we would love to have you and appreciate your support! Exhibitor and sponsor registrations will be accepted through June 30, 2020.

I registered to exhibit at Conference & Show in San Diego. Is my registration automatically transferred to the virtual conference?

Your current exhibitor registration will automatically be transferred and applied to the virtual conference by June 15, 2020. If you wish to transfer your registration sooner, please contact the NAA’s Trade Show Manager and it will be processed within three business days.

I paid for a sponsorship that included onsite deliverables. Is there a virtual equivalent?

Yes! Our team has worked hard to ensure that all levels of sponsorship receive equivalent value. Details will be discussed during your one-on-one conference call with the NAA’s Trade Show Manager. These calls will be scheduled between May 18 - May 29, 2020.

I registered for multiple booths for Conference & Show in San Diego. What are my options?

A variety of options are available and will be reviewed during your one-on-one conference call with the NAA’s Trade Show Manager. These calls will be scheduled between May 18 - May 29, 2020.

As an exhibitor, do I still have access to the education session?

Yes, each booth will include two registrations that allow full access to all education sessions.

I do not remember what exhibitor package and/or sponsorship I registered for. Can you help?

Yes! Although the virtual conference will not have a traditional exhibit hall, there are different opportunities for each booth type. Your booth type and opportunities will be included in your virtual exhibitor kit.

I already booked my room at the Town and Country San Diego. Should I cancel my reservation?

The Town and Country San Diego hotel will automatically cancel existing reservations and process refunds as appropriate with no penalties and no additional action required.

When will the virtual conference take place?

The virtual conference is scheduled from 9:00 am through 4:00 pm CT, on July 14, 15 and 16. The content is also available on demand for the rest of 2020.

How will I provide content for the virtual exhibit hall? Are there deadlines I should be aware of?

Once you are registered as an exhibitor or sponsor, the NAA Trade Show Manager will contact you with details and next steps.

How long will my company’s information and content be available on the virtual conference site?

NAA’s virtual conference will run live July 14-16, 2020, with archived content available on demand for the rest of 2020.

Will I have the ability to interact with the virtual conference participants?

Your information can be listed on your virtual booth with a preferred method of communication. If you have a web-conferencing tool (Zoom, Webex, etc.), you would be able to post a link and list the times you would be available to demo or chat.

What other engagement can we have with participants?

Your commitment to the virtual conference will put your business “front and center” before an engaged audience who are interested in the services and solutions your company provides to make their business resilient and more efficient. The information you include on your virtual booth to promote engagement is the first step towards building a larger collaboration with NAA virtual conference participants.

Will the NAA assist with marketing exhibiting and sponsoring companies?

NAA will be marketing to our members that exhibitors and sponsors are integral parts of the virtual conference experience.

How much time is dedicated to exhibitors and sponsors as part of the virtual conference?

The virtual conference will be live for six months. The sponsor and exhibitor information will be available 24/7 from July 14 - December 31, 2020.

Can we market NAA’s virtual conference on our company webpage, e-communications and social media?

Absolutely! In fact, we encourage you to promote it. The virtual conference logo will be provided as part of your virtual exhibitor/sponsor kit.

Who do I contact if I have additional questions?

Please contact the NAA’s Trade Show Manager, Adam Kenne, at For the most up to date information, visit the exhibitor tab on