Social Media Marketing Best Practices

Sarah Boss, AMM, CES; Sara Rose Bytnar, CAI, AARE, AMM, BAS and Ambra Walker, AMM

Using social media platforms and websites can be a powerful marketing tool, if utilized correctly. Do you know how to incorporate social media into your marketing campaigns? Are you using Facebook to amplify your reach? Do you know the best way to handle online reviews, whether positive or negative? Join this session as three successful auction professionals share their tips and tricks on social media strategies you can't live without! 

Upon completing this session, you will be able to:

  1. Execute a Facebook retargeting ad for conversions
  2. Identify ways to maximize paid and organic marketing campaigns
  3. Describe the value of responding quickly to your audience
  4. Determine how to ask for, find, and respond to reviews and recommendations

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Community of Practice:  Marketing & Management