Web Content Amplification: Zombie Pages, Fresh Content and Rich Results

Garry Grant & Dalton Grant

Adding new, fresh content to your website will increase your internet search ranking. But it's just as essential to get rid of old "zombie" content. You could increase your search traffic by 30% or more with this one improvement. Rich Results, implemented correctly, allows you to own more real estate in the search results and is an excellent addition to your search engine optimization (SEO) efforts. You can apply the information now for immediate results and continue improvement into 2021.

Upon completing this session, you will be able to:

     1. Identify and remove old and add new content to your website
     2. Utilize your website content to significantly increase your search engine ranking
      3. Describe how Rich Results can increase your visibility and generate more traffic to your site

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Community of Practice:  Marketing & Management