Public Relations Resources

About the NAA

NAA member auctioneers are at the top of their field in the auction business. Ethical, accredited and technology-savvy, NAA members are professionals well versed in the psychology of selling. Their education, experience and networking capabilities stimulate competition among bidders, securing you the highest price per sale. Read more...

NAA Mission Statement
To Promote the Professionalism of Auctioneers and Auctions through Education and Technology

NAA Vision
Competitive bidding will be increasingly utilized as a method to sell all types of goods in all segments of the economy. The National Auctioneers Association (NAA) will unify and lead the competitive bidding industry to fulfill this vision.


Media Inquiries

NAA Public Affairs Manager
Chris Longly
(913) 541-8084 ext. 31
clongly@auctioneers.org

The Live Auction Industry

In 2006, the "live" auction industry sold over $257.2 billion in goods and services.

  • Consumers are willing to travel 1.3 hours to attend an auction and 75% of them bring their whole family to the sale.
  • Automobile auctions are the largest segment of the auction industry with over $87.3 billion in vehicles sold in 2006.
  • 97% of attendees feel auctions are fun and 83% feel auctions are a way to get good values on items.

More and more consumers are turning to auctions as their marketplace of choice. Buying a car? Real Estate? Fine Art? An auction is where you will find these great deals and much, much more.

As the public's interest in auctions continues to grow, it is more important than ever to enhance your company's image and brand through public relations.

The following links will provide you with the tools and resources necessary to make your company's public relations the best it can be.